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91 - Cyber Monday/Black Friday Promotion Planning
Manage episode 450415880 series 3467449
Kandungan disediakan oleh Jeremy Neisser. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jeremy Neisser atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses strategies for maximizing fan engagement and sales during Black Friday and Cyber Monday. He emphasizes the importance of offering two distinct deals to reduce decision fatigue, the necessity of early pre-promotion to build excitement, and the critical nature of tracking and analyzing results to refine future strategies.
The episode is packed with actionable insights and creative ideas for sports marketers looking to enhance their promotional efforts during the holiday season.
Takeaways
- Craft two deals for Black Friday and Cyber Monday.
- Offering two options reduces decision fatigue.
- Start teasing your deals early to build excitement.
- Utilize a multi-channel approach for promotion.
- Ensure a seamless and mobile-friendly checkout process.
- Track engagement metrics to assess effectiveness.
- Involve local influencers to enhance visibility.
- Consider collaborations with local businesses for deals.
- Engage players or mascots in promotional content.
- Prepare and promote early for better success.
Chapters
00:00 - Introduction to Black Friday and Cyber Monday Strategies
05:21 - Crafting Effective Deals for Engagement
11:24 - Pre-Promotion and Execution Tactics
Episode 43
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