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Authentic Brand Storytelling That Creates Connection with Katie Soy
Manage episode 377327393 series 3392330
Kandungan disediakan oleh Katherine Beck. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Katherine Beck atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Have you ever wondered how some brands seem to effortlessly connect with their audience on a deeper level and leave a lasting impact?
Katie Soy, Brand writer and brand storytelling consultant, shared with us how to uncover the stories within that represent your brand.
Join us as we delve into the world of brand storytelling, brand voice, messaging strategy, and the power of storytelling in your content and in your curriculum.
Listen as we talk about:
• Why storytelling is really story selling
• How can we get you out of your heart and get others to see what you see
• The different ways to connect through story
• The difference between the signature story and the origin story
• The hero’s journey: How do you tell a story that is not all about you
• How people get attached to brands
• How to add stories into content creation and your curriculum
• Katie’s own origin story that brought her to what she is doing today
• The core Pillars of brand storytelling and Katie’s brilliant
framework for creating your own stories in your business
Episode Links:
Katie Soy: https://www.instagram.com/misskatiesoy/
Create your origin story: https://katiesoy.ck.page/798b5ea505
Ready to get your audience to know, like, and trust you within the
first 6 seconds of hearing your voice? Book a 6 Second Sound
Check Call with me, Katherine Beck, and I will let you know how
your audience is receiving your voice and your message every time
you speak. Book a call with me here: www.katherinebeck.com/amplify
FREE GUIDE on The 6 Second Sell: Get your audience to know,
like & trust you within the first 6 seconds of hearing your voice.
https://www.katherinebeck.com/6secondsell
Make sure to follow me over on Instagram @katherine_beck_ and
DM me the words “6 seconds” to learn more.
Got a question on speaking? Text your question hear and we’ll answer your question on the podcast!
If this episode inspires you then I’d love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories, and tag me @katherine_beck_
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