How Innovation Ecosystems Change Business Sparkr podcast

Kandungan disediakan oleh Sparkr Podcast, Christian Lundsgaard-Hansen | Sparring Partner for Leadership, and Innovation and Strategy | Visit www.sparkr.ch. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sparkr Podcast, Christian Lundsgaard-Hansen | Sparring Partner for Leadership, and Innovation and Strategy | Visit www.sparkr.ch atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

4 days ago27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Sparkr Podcast
How Innovation Ecosystems Change Business

about a year ago 57:48

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If you are innovating, working with start-ups or are generally open minded regarding the evolution of business practices, I am sure you’re familiar with the idea of ‘ecosystems’. Sooner or later digitalization transforms every industry as well as its customer expectations; and ecosystems can be a great strategy to face that change and make the most of it. In this episode of the Sparkr Podcast it was my pleasure to talk to Dr. Bernhard Lingens from the Institute of Technology Management and the Helvetia Innovation Lab at University St. Gallen in Switzerland – a leading business and management school. Bernhard and his team are conducting research as well as industry collaborations in the context of business model innovations in ecosystems. We talked about the strengths, benefits and risks of ecosystems, why they matter, how organizations can tap into the potential of ecosystems to increase revenue, enter new markets and more. If you want to build an ecosystem yourself, check out Sparkr's ecosystem services here: http://sparkr.ch/ecosystems_en/ Learn more about Bernhard and the Helvetia Innovation Lab here: https://item.unisg.ch/en/divisions/innovation-mgmt/research/helvetia-innovation-lab And if you wish to listen to more episodes of the Sparkr Podcast check out: http://sparkr.ch/podcast/

30 episod

#Business #Podcast Christian LundsgaardHansen #Sparkr

Sparkr Podcast