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#75: The Soul & Science of Major League Eating | George Shea, Founder of Shea Communications
Manage episode 433755661 series 3326218
Kandungan disediakan oleh Mekanism and Jason Harris and Jason Harris. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mekanism and Jason Harris and Jason Harris atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Beyond his role as the over-the-top showman and host of Nathan's Famous International Hot Dog Eating Contest in Coney Island, George Shea is a seasoned marketing professional with three decades of experience. Together with his brother, Richard, he has elevated the Nathan's Famous hot dog-eating contest into a major brand promotion recognized around the world. Beyond Nathan's, George and company run Major League Eating and also Shea communications doing work in the commercial real estate industry.
In today’s episode, you’ll learn:
Brought to you by Mekanism.
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In today’s episode, you’ll learn:
- What it takes to create and promote a niche sport like competitive eating
- Why having multiple irons in the fire helps fuel productivity and creativity
- Why controversy is so effective for generating earned media
Brought to you by Mekanism.
94 episod
Kongsi
