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Kandungan disediakan oleh Mekanism and Jason Harris and Jason Harris. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mekanism and Jason Harris and Jason Harris atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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#60: David Yurman CMO Carolyn Dawkins | The Value of Story in Luxury

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Manage episode 390132198 series 3326218
Kandungan disediakan oleh Mekanism and Jason Harris and Jason Harris. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mekanism and Jason Harris and Jason Harris atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
When it comes to marketing a luxury brand, the brand is queen and storytelling is king.
This week, I spoke with Carolyn Dawkins, CMO at David Yurman, where she leads marketing and content strategies with a focus on user experience, brand storytelling, and innovation. Before David Yurman, she spent time in leadership roles at Estée Lauder, L’Oréal and Google.
In today’s episode you’ll learn:
  • Why storytelling and understanding a brand’s heritage is so valuable when it comes to marketing luxury
  • Agility becomes a superpower during high-growth periods
  • How curiosity helps keep the balance between leading with instinct and leading with data
Brought to you by Mekanism.
  continue reading

86 episod

Artwork
iconKongsi
 
Manage episode 390132198 series 3326218
Kandungan disediakan oleh Mekanism and Jason Harris and Jason Harris. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mekanism and Jason Harris and Jason Harris atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
When it comes to marketing a luxury brand, the brand is queen and storytelling is king.
This week, I spoke with Carolyn Dawkins, CMO at David Yurman, where she leads marketing and content strategies with a focus on user experience, brand storytelling, and innovation. Before David Yurman, she spent time in leadership roles at Estée Lauder, L’Oréal and Google.
In today’s episode you’ll learn:
  • Why storytelling and understanding a brand’s heritage is so valuable when it comes to marketing luxury
  • Agility becomes a superpower during high-growth periods
  • How curiosity helps keep the balance between leading with instinct and leading with data
Brought to you by Mekanism.
  continue reading

86 episod

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