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Kandungan disediakan oleh Mekanism and Jason Harris and Jason Harris. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mekanism and Jason Harris and Jason Harris atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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#37: Sam’s Club CMMO Ciara Anfield | Have the Audacity

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Manage episode 361545533 series 3326218
Kandungan disediakan oleh Mekanism and Jason Harris and Jason Harris. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mekanism and Jason Harris and Jason Harris atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Ciara Anfield’s Harvard MBA education led her into marketing roles at big companies like JP Morgan Chase and Johnson & Johnson. Now in her 15th year at Sam’s Club, Ciara serves as the Chief Member and Marketing Officer for Sam’s Club where she oversees a broad portfolio of responsibilities that collectively make up Sam’s Club’s end-to-end member strategy.
In this episode you’ll learn:
  • It may sound simple, but by putting the customer first, you can accelerate every other part of your business. Connect in new and interesting ways and meet your customers where they are.
  • Carve out the time to be strategic and methodical in your thinking. It’s all too easy to let the urgency of a big project move you forward without deeper reflection.
  • Have the audacity. Take risks. Be bold. Marketing is one of the few places in a business where risks are welcome. After all, you’d rather have your marketing team take risks than your finance team.
Brought to you by Mekanism.
  continue reading

86 episod

Artwork
iconKongsi
 
Manage episode 361545533 series 3326218
Kandungan disediakan oleh Mekanism and Jason Harris and Jason Harris. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mekanism and Jason Harris and Jason Harris atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Ciara Anfield’s Harvard MBA education led her into marketing roles at big companies like JP Morgan Chase and Johnson & Johnson. Now in her 15th year at Sam’s Club, Ciara serves as the Chief Member and Marketing Officer for Sam’s Club where she oversees a broad portfolio of responsibilities that collectively make up Sam’s Club’s end-to-end member strategy.
In this episode you’ll learn:
  • It may sound simple, but by putting the customer first, you can accelerate every other part of your business. Connect in new and interesting ways and meet your customers where they are.
  • Carve out the time to be strategic and methodical in your thinking. It’s all too easy to let the urgency of a big project move you forward without deeper reflection.
  • Have the audacity. Take risks. Be bold. Marketing is one of the few places in a business where risks are welcome. After all, you’d rather have your marketing team take risks than your finance team.
Brought to you by Mekanism.
  continue reading

86 episod

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