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How To Release a Collab Sneaker Part 1: Brand Theater

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Manage episode 425505258 series 3355641
Kandungan disediakan oleh Sockjig. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sockjig atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

This episode is about how to release a sneaker from a collaborator's point of view. I'll take a look at how they can create a release strategy that suits their needs. But first they need to know what are they trying to get out of a sneaker release and what are their core values. I also evaluate why sneaker releases are the way they are, taking a look at recent releases of Action Bronson, Nina Chanel Abney, and others. I'll answer why some choose raffle, or loyalty access or first-come first-served approach. Plus a lot more!

Links

New Socks Available Now! shop.sockjig.com

MLB Article I'm quoted in: Instant classic? New Balance unveils Ohtani 1, Shohei's first signature cleat

Sockilizer: The Raffle Simulator: https://www.sockjig.com/sockilizer/

Whatever Industries: https://whateverindustries.com/

Timestamps

0:00 Cold Open

00:12 Intro

01:25 Shohei Ohtani Article on MLB.com

04:42 How to Release a Collab Sneaker Series

07:07 On Feet

07:45 Pickups

12:09 Skips / Recent Releases

20:34 Misses

21:55 Don't Stop Disbelieving About Tomorrow

24:19 Skepta's Getting Royalties

27:59 Nike Stepping in the Drake v. Kendrick Beef

29:03 Kanye x Nike Not Happening

31:14 Kool Kiy Gets a Slap on the Wrist

33:28 Intro: UP NYC Lightning 17 Drop

38:35 How to Release A Collab Sneaker: Start With Why

41:26 The Why

48:11 The How: Designing a Release Strategy

54:11 Evaluating EQL

01:02:05 Rewarding Loyalty

01:04:35 The What: Did You Get it Right?

01:06:27 Post Mortem / Retrospective

01:09:50 JBalvin Release

01:10:29 Travis Scott Release

01:12:34 Action Bronson Release

01:14:30 Nina Chanel Jordan 3

01:17:29 HUF AM1

01:18:02 Outro

  continue reading

76 episod

Artwork
iconKongsi
 
Manage episode 425505258 series 3355641
Kandungan disediakan oleh Sockjig. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sockjig atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

This episode is about how to release a sneaker from a collaborator's point of view. I'll take a look at how they can create a release strategy that suits their needs. But first they need to know what are they trying to get out of a sneaker release and what are their core values. I also evaluate why sneaker releases are the way they are, taking a look at recent releases of Action Bronson, Nina Chanel Abney, and others. I'll answer why some choose raffle, or loyalty access or first-come first-served approach. Plus a lot more!

Links

New Socks Available Now! shop.sockjig.com

MLB Article I'm quoted in: Instant classic? New Balance unveils Ohtani 1, Shohei's first signature cleat

Sockilizer: The Raffle Simulator: https://www.sockjig.com/sockilizer/

Whatever Industries: https://whateverindustries.com/

Timestamps

0:00 Cold Open

00:12 Intro

01:25 Shohei Ohtani Article on MLB.com

04:42 How to Release a Collab Sneaker Series

07:07 On Feet

07:45 Pickups

12:09 Skips / Recent Releases

20:34 Misses

21:55 Don't Stop Disbelieving About Tomorrow

24:19 Skepta's Getting Royalties

27:59 Nike Stepping in the Drake v. Kendrick Beef

29:03 Kanye x Nike Not Happening

31:14 Kool Kiy Gets a Slap on the Wrist

33:28 Intro: UP NYC Lightning 17 Drop

38:35 How to Release A Collab Sneaker: Start With Why

41:26 The Why

48:11 The How: Designing a Release Strategy

54:11 Evaluating EQL

01:02:05 Rewarding Loyalty

01:04:35 The What: Did You Get it Right?

01:06:27 Post Mortem / Retrospective

01:09:50 JBalvin Release

01:10:29 Travis Scott Release

01:12:34 Action Bronson Release

01:14:30 Nina Chanel Jordan 3

01:17:29 HUF AM1

01:18:02 Outro

  continue reading

76 episod

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