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Duolingo: How Social Creates Word of Mouth Buzz for Duolingo | Rebeca Ricoy, Duolingo

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Kandungan disediakan oleh SocialChain and Social Chain. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh SocialChain and Social Chain atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

When the language learning app’s owl mascot, Duo, first appeared on our TikTok screens, marketers and audiences alike couldn’t look away from the unhinged comedy bits and hilarious community engagement. Now, as Duolingo looks to build on its success and evolve the brand for the future, we sit down with its Regional Marketing Director for Europe & LATAM, Rebeca Ricoy, to learn what the future holds for Duo and the other ensemble cast of characters you interact with on the app. Expect to hear why the brand wasn’t shy to embrace its intimidating reputation, how they approach local vs global social, and how social is just one piece of a much larger marketing plan.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

  continue reading

275 episod

Artwork
iconKongsi
 
Manage episode 453130739 series 2425217
Kandungan disediakan oleh SocialChain and Social Chain. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh SocialChain and Social Chain atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

When the language learning app’s owl mascot, Duo, first appeared on our TikTok screens, marketers and audiences alike couldn’t look away from the unhinged comedy bits and hilarious community engagement. Now, as Duolingo looks to build on its success and evolve the brand for the future, we sit down with its Regional Marketing Director for Europe & LATAM, Rebeca Ricoy, to learn what the future holds for Duo and the other ensemble cast of characters you interact with on the app. Expect to hear why the brand wasn’t shy to embrace its intimidating reputation, how they approach local vs global social, and how social is just one piece of a much larger marketing plan.

Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

  continue reading

275 episod

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