Artwork

Kandungan disediakan oleh MICHAEL SJOGREN. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh MICHAEL SJOGREN atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Player FM - Aplikasi Podcast
Pergi ke luar talian dengan aplikasi Player FM !

Ep 212 - Building Your Brand with Erik Cabral

35:43
 
Kongsi
 

Manage episode 447289231 series 3611316
Kandungan disediakan oleh MICHAEL SJOGREN. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh MICHAEL SJOGREN atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Mike and E welcome branding and marketing expert Eric Cabral. Together, they explore the critical facets of building personal and business brands in today’s market, focusing on the short-term rental industry. Eric, a seasoned professional with nearly 30 years of experience, shares his inspiring journey from corporate life to founding his creative and podcast agency. The discussion provides actionable insights on simplifying branding efforts, leveraging personal networks, documenting one’s journey, and overcoming imposter syndrome. Key takeaways include practical advice on content creation using accessible tools, strategic messaging, and the effective use of podcasts as a marketing tool. Emphasis is placed on the importance of humility, persistent learning, and maintaining a service-oriented, purpose-driven mindset to achieve both personal and professional growth. Listeners are encouraged to embrace a higher purpose, serve their audience genuinely, and invest in long-term relationships and marketing strategies to ensure sustainable business success.

00:00 Introduction to the Podcast

00:20 Today's Episode Overview

01:39 Guest Introduction: Eric Cabral

02:25 Eric's Journey in Branding and Marketing

04:11 Transition to Real Estate Investing

07:38 Building a Personal Brand

11:57 Practical Tips for Content Creation

18:06 Shiny Object Syndrome: Juggling Multiple Roles

18:26 Finding Your Niche: The Power of Intentional Branding

19:47 Consistency is Key: Building Your Platform

21:04 The Long Game: Podcasting Tips and Strategies

23:59 Outsourcing and Leveraging Your Podcast

27:08 Overcoming Content Creation Fears

31:19 Living in Service: The Ultimate Success Secret

34:08 Final Thoughts and Resources

Erik Cabral's Bio

Erik Cabral is a leading expert in brand development, trusted by Fortune 100 and Inc. 5000 companies to define and deliver their core messages effectively. Having built thousands of brands over his quarter-of-a-century career, Erik has now created a stage that he's shared with powerhouse brands like Shark Tank's Matt Higgins and Kevin Harrington, VaynerMedia, David Meltzer, and Hal Elrod of the Miracle Morning. Erik is known for his expertise in branding, content creation, podcast strategies, and community building. As the founder of On Air Brands, Be Your Brand, PodMAX, and the Mindado Investment Group, Erik is dedicated to helping entrepreneurs develop their personal and corporate brands through podcasting and media strategies. His work has been featured in major publications and has contributed to raising millions in capital for his investor clients.

Connect with Erik

www.erikcabral.co

https://www.instagram.com/erikecabral

https://www.facebook.com/erikecabral

https://www.linkedin.com/in/erikcabral/

https://www.youtube.com/@erikcabralbrand

Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

242 episod

Artwork
iconKongsi
 
Manage episode 447289231 series 3611316
Kandungan disediakan oleh MICHAEL SJOGREN. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh MICHAEL SJOGREN atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Mike and E welcome branding and marketing expert Eric Cabral. Together, they explore the critical facets of building personal and business brands in today’s market, focusing on the short-term rental industry. Eric, a seasoned professional with nearly 30 years of experience, shares his inspiring journey from corporate life to founding his creative and podcast agency. The discussion provides actionable insights on simplifying branding efforts, leveraging personal networks, documenting one’s journey, and overcoming imposter syndrome. Key takeaways include practical advice on content creation using accessible tools, strategic messaging, and the effective use of podcasts as a marketing tool. Emphasis is placed on the importance of humility, persistent learning, and maintaining a service-oriented, purpose-driven mindset to achieve both personal and professional growth. Listeners are encouraged to embrace a higher purpose, serve their audience genuinely, and invest in long-term relationships and marketing strategies to ensure sustainable business success.

00:00 Introduction to the Podcast

00:20 Today's Episode Overview

01:39 Guest Introduction: Eric Cabral

02:25 Eric's Journey in Branding and Marketing

04:11 Transition to Real Estate Investing

07:38 Building a Personal Brand

11:57 Practical Tips for Content Creation

18:06 Shiny Object Syndrome: Juggling Multiple Roles

18:26 Finding Your Niche: The Power of Intentional Branding

19:47 Consistency is Key: Building Your Platform

21:04 The Long Game: Podcasting Tips and Strategies

23:59 Outsourcing and Leveraging Your Podcast

27:08 Overcoming Content Creation Fears

31:19 Living in Service: The Ultimate Success Secret

34:08 Final Thoughts and Resources

Erik Cabral's Bio

Erik Cabral is a leading expert in brand development, trusted by Fortune 100 and Inc. 5000 companies to define and deliver their core messages effectively. Having built thousands of brands over his quarter-of-a-century career, Erik has now created a stage that he's shared with powerhouse brands like Shark Tank's Matt Higgins and Kevin Harrington, VaynerMedia, David Meltzer, and Hal Elrod of the Miracle Morning. Erik is known for his expertise in branding, content creation, podcast strategies, and community building. As the founder of On Air Brands, Be Your Brand, PodMAX, and the Mindado Investment Group, Erik is dedicated to helping entrepreneurs develop their personal and corporate brands through podcasting and media strategies. His work has been featured in major publications and has contributed to raising millions in capital for his investor clients.

Connect with Erik

www.erikcabral.co

https://www.instagram.com/erikecabral

https://www.facebook.com/erikecabral

https://www.linkedin.com/in/erikcabral/

https://www.youtube.com/@erikcabralbrand

Connect with the Hosts

Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/mikesjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

242 episod

Semua episod

×
 
Loading …

Selamat datang ke Player FM

Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.

 

Panduan Rujukan Pantas

Podcast Teratas