EP 129 | The best & worst of the 2024 SuperBowl commercial campaigns & what brands can learn: a marketing team’s POV

She's Busy AF

Our “SuperBowl” as marketers? The commercials for the SuperBowl. In this episode, Lauren brings on two of her team members: Mack (BGT's Marketing Manager) and Hannah (BGT's Content Manager) to go through the best and the worst of the SuperBowl ads from 2024. They're dissecting not just from a consumer POV, but a marketer's POV, and sharing what brands can learn from these campaigns (and tactics we were impressed/surprised to see!)
Find Lauren Loreto/Brand Good TIme online:

• Our website: brandgoodtime.com
• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Timestamps:

• The introduction (00:00:00)
• Discussion of the star-studded Super Bowl and demographics (00:02:47)
• Analyzing the Wicked trailer (00:03:02)
• Snapchat ad critique (00:08:23)
• Discussion of the Jesus commercials (00:11:12)
• Etsy's "Gift Mode" ad (00:17:52) T
• The Paramount commercial (00:18:49)
• Teemu ads and potential targeting of Amazon (00:22:23)
• Pluto TV's couch potato farms ad (00:26:05)
• Google Pixel ad for visually impaired (00:27:54)
• Verizon Beyonce ad (00:30:23)
• Uber Eats ad disappointment (00:34:33)
• Homes.com ad series (00:36:35)
• T-Mobile Magenta Member Ad (00:39:22)
• Favorite and Least Favorite Ads (00:41:12)
• Super Bowl and Halftime Show (00:43:10)
• Overall Impressions (00:45:07)

Topics Discussed: podcast, She's Busy AF, Super Bowl commercials, Wicked, demographics, Broadway, Taylor Swift, celebrities, advertising, marketing, full funnel, Service, Michael Sarah, Etsy, Google Pixel, Verizon, Beyoncé, Uber Eats, Homes.com, T-Mobile, Paramount, Arnold, Christopher Walken, BMW, Popeye's, Google, halftime show, Usher, Ludacris, Alicia Keys, roller skate ring, technology, sleep deprivation

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1. EP 129 | The best & worst of the 2024 SuperBowl commercial campaigns & what brands can learn: a marketing team’s POV (00:00:00)

2. Super Bowl Commercials With Team BGT (00:00:18)

3. Super Bowl Ads With Religious Themes (00:10:42)

4. Super Bowl Ads Review (00:19:55)

5. Reviewing Super Bowl Ads (00:27:30)

6. Discussion of Super Bowl Ads (00:34:55)