The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Kandungan disediakan oleh Bryce Whitwam and Ali Kazmi. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Bryce Whitwam and Ali Kazmi atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Next Generation of China Advertising: Super KOL, Mia Liu
MP3•Laman utama episod
Manage episode 332449593 series 3003211
Kandungan disediakan oleh Bryce Whitwam and Ali Kazmi. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Bryce Whitwam and Ali Kazmi atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Our 20th Episode! Today we meet Mia Liu, she's a famous influencer and fashion blogger, or, as they say in China, Key Opinion Leader (KOL). With over 3 million fans on Weibo, Mia creates engaging content for big global brands including, Tom Ford, Louis Vuitton, Jimmy Choo, and L'Oreal. Armed with a Master's in Marketing, Mia represents the new face of China advertising..
1. Why on earth would you want to be a Chinese KOL? For Mia, it was being a fashion editor
2. What’s Mia’s typical day look like? How does she get clients?
3. Is being a KOL a stressful life or is it truly a glamorous job?
4. What’s the difference between an MCN, KOL and KOC?
5. How does a KOL in China make money?
6. Is China moving more towards performance KOLs or brand KOL?
7. How do KOLs get discovered by the brands?
8. Mia’s favorite brand collaborations: WeWork and Durex
9. Not all KOLs livestream. Brands need both bloggers and sales
10. Mia’s magic?: be true to yourself and don’t forget the “opinion” in KOL
11. Mia’s next 5 years: be a KOL for life!
12. A/B Test: Kylie Jenner + Pink + Weibo + 兰州牛肉面
Mia Liu's Links
Weibo @大mia的时尚账号
https://weibo.com/u/5837677943
WeChat Official Account @@大mia的时尚账号
https://mp.weixin.qq.com/mp/profile_ext?action=home&__biz=MzU3MDk2MjU3NQ==#wechat_redirect
Mia Liu on RED @Mialiuuuuu
Mia Liu on Instagram @miallllling
Mia's story for Durex: https://mp.weixin.qq.com/s/No__SjTCZky4wk6eaUysqQ
For everything ShanghaiZhan: http://zhanstation.com/
1. Why on earth would you want to be a Chinese KOL? For Mia, it was being a fashion editor
2. What’s Mia’s typical day look like? How does she get clients?
3. Is being a KOL a stressful life or is it truly a glamorous job?
4. What’s the difference between an MCN, KOL and KOC?
5. How does a KOL in China make money?
6. Is China moving more towards performance KOLs or brand KOL?
7. How do KOLs get discovered by the brands?
8. Mia’s favorite brand collaborations: WeWork and Durex
9. Not all KOLs livestream. Brands need both bloggers and sales
10. Mia’s magic?: be true to yourself and don’t forget the “opinion” in KOL
11. Mia’s next 5 years: be a KOL for life!
12. A/B Test: Kylie Jenner + Pink + Weibo + 兰州牛肉面
Mia Liu's Links
Weibo @大mia的时尚账号
https://weibo.com/u/5837677943
WeChat Official Account @@大mia的时尚账号
https://mp.weixin.qq.com/mp/profile_ext?action=home&__biz=MzU3MDk2MjU3NQ==#wechat_redirect
Mia Liu on RED @Mialiuuuuu
Mia Liu on Instagram @miallllling
Mia's story for Durex: https://mp.weixin.qq.com/s/No__SjTCZky4wk6eaUysqQ
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
57 episod
The Next Generation of China Advertising: Super KOL, Mia Liu
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Laman utama episod
Manage episode 332449593 series 3003211
Kandungan disediakan oleh Bryce Whitwam and Ali Kazmi. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Bryce Whitwam and Ali Kazmi atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Our 20th Episode! Today we meet Mia Liu, she's a famous influencer and fashion blogger, or, as they say in China, Key Opinion Leader (KOL). With over 3 million fans on Weibo, Mia creates engaging content for big global brands including, Tom Ford, Louis Vuitton, Jimmy Choo, and L'Oreal. Armed with a Master's in Marketing, Mia represents the new face of China advertising..
1. Why on earth would you want to be a Chinese KOL? For Mia, it was being a fashion editor
2. What’s Mia’s typical day look like? How does she get clients?
3. Is being a KOL a stressful life or is it truly a glamorous job?
4. What’s the difference between an MCN, KOL and KOC?
5. How does a KOL in China make money?
6. Is China moving more towards performance KOLs or brand KOL?
7. How do KOLs get discovered by the brands?
8. Mia’s favorite brand collaborations: WeWork and Durex
9. Not all KOLs livestream. Brands need both bloggers and sales
10. Mia’s magic?: be true to yourself and don’t forget the “opinion” in KOL
11. Mia’s next 5 years: be a KOL for life!
12. A/B Test: Kylie Jenner + Pink + Weibo + 兰州牛肉面
Mia Liu's Links
Weibo @大mia的时尚账号
https://weibo.com/u/5837677943
WeChat Official Account @@大mia的时尚账号
https://mp.weixin.qq.com/mp/profile_ext?action=home&__biz=MzU3MDk2MjU3NQ==#wechat_redirect
Mia Liu on RED @Mialiuuuuu
Mia Liu on Instagram @miallllling
Mia's story for Durex: https://mp.weixin.qq.com/s/No__SjTCZky4wk6eaUysqQ
For everything ShanghaiZhan: http://zhanstation.com/
1. Why on earth would you want to be a Chinese KOL? For Mia, it was being a fashion editor
2. What’s Mia’s typical day look like? How does she get clients?
3. Is being a KOL a stressful life or is it truly a glamorous job?
4. What’s the difference between an MCN, KOL and KOC?
5. How does a KOL in China make money?
6. Is China moving more towards performance KOLs or brand KOL?
7. How do KOLs get discovered by the brands?
8. Mia’s favorite brand collaborations: WeWork and Durex
9. Not all KOLs livestream. Brands need both bloggers and sales
10. Mia’s magic?: be true to yourself and don’t forget the “opinion” in KOL
11. Mia’s next 5 years: be a KOL for life!
12. A/B Test: Kylie Jenner + Pink + Weibo + 兰州牛肉面
Mia Liu's Links
Weibo @大mia的时尚账号
https://weibo.com/u/5837677943
WeChat Official Account @@大mia的时尚账号
https://mp.weixin.qq.com/mp/profile_ext?action=home&__biz=MzU3MDk2MjU3NQ==#wechat_redirect
Mia Liu on RED @Mialiuuuuu
Mia Liu on Instagram @miallllling
Mia's story for Durex: https://mp.weixin.qq.com/s/No__SjTCZky4wk6eaUysqQ
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
57 episod
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