#284: Growing a Medical Device Startup from the Operating Room to the Boardroom with Greg Parranto, USMA ‘99

Service Academy Business Mastermind

“The best advantage of being in this industry for 17 years is the relationships. You can make a very good living and make money in health care, which is great. However, I think most people who go into this field genuinely care about improving patient care.” -Greg Parranto

Greg Parranto is the Chief Executive Officer of Endeavor Orthopedics with over 16 years of experience in orthopedic trauma and medical device sales, business development, and management. He has held leadership roles at Depuy Synthes/Johnson & Johnson, including Midwest Area Vice President for Trauma and Extremities, National Director of Specialty Sales, and Global Segment Manager. Greg's expertise spans global perspectives on orthopedics, diverse medical device markets, and innovation in product development. He holds an MBA from the Kellogg School of Management with a Healthcare Leadership Certificate, a Master of Public Administration from Webster University, and a Bachelor of Science in Engineering Management from the US Military Academy at West Point.

In this episode, we discuss:

• Differences between skill sets needed at a large company vs. startup
• When is the right time to bring in a CEO for a founder-led startup
• Closing his $2M convertible note funding round
• Hiring a VP of Sales once funding is secured to focus on growing sales
• Launching 3 additional products currently in development pipelines

Greg walks through his career journey from sales to leadership roles at large companies like Synthes and Johnson & Johnson, where he gained invaluable experience but missed the opportunity to directly solve clinical problems. This inspired Greg to pursue an MBA and eventually join Endeavor Orthopedics as CEO. Thank you, Greg!

Connect with Greg:

• LinkedIn
• Endeavor Orthopedics

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Special thanks to Greg for joining me this week. Until next time!

-Scott Mackes, USNA ’01