3. Balancing Progress with Tradition: Chad Netherland's Heart for Gatlinburg's Future

For the Love of Gatlinburg

Chad Netherland, the President and CEO of Visit Gatlinburg, highlights the town's unique charm and its ongoing evolution while sharing his personal connection to the area. Netherland emphasizes Gatlinburg's spectacular scenery and its rich history, having spent summers there since childhood.

In his role as President and CEO of the Gatlinburg Convention Center and Visitors Bureau, Chad focuses on balancing economic growth with preserving Gatlinburg's character, noting the introduction of new restaurants and nightlife options while community groups actively work to prevent over-commercialization. The town is surrounded by the Great Smoky Mountains National Park and features over 50 attractions, including the Ober Mountain Aerial Tram and Tennessee's only ski resort. Key events like the 50th anniversary of the Fantasy Lights Christmas Parade and the unique midnight Fourth of July Parade reflect Gatlinburg's vibrant community spirit.

Netherland discusses marketing strategies aimed at attracting diverse visitors, particularly from international markets, while enhancing safety and accessibility. He highlights the importance of preserving Gatlinburg’s arts and crafts community and musical heritage, encouraging new businesses to incorporate local history into their branding. The podcast underscores ongoing efforts to maintain Gatlinburg’s unique character amidst growth, with plans for infrastructure improvements and enhanced visitor experiences.

Overall, Netherland's insights reveal a commitment to ensuring that Gatlinburg remains a cherished destination that embraces both its rich heritage and opportunities for future development.