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DITAJA
In this episode of Building Public with David Ellis, I chat with Aman Ghataura, co-founder of The Media Engine, a LinkedIn ghostwriting and growth agency.
Aman shares his strategies on leveraging LinkedIn for B2B growth, emphasising the importance of niche content, personal branding, and avoiding vanity metrics.
We explore how businesses can optimise their LinkedIn strategies to boost revenue, book qualified meetings, and increase brand trust.
We also chat about the value of micro-offers, demand generation versus demand capture, and scaling a business through "done with you" and "done for you" models.
Aman Ghataura is the co-founder of The Media Engine, a growth agency specialising in LinkedIn content creation and strategy for high-revenue B2B agencies, coaches, and consultants.
With a background in growth hacking, Aman helps clients optimise LinkedIn as an underutilised platform, focusing on driving revenue through niche content and personal branding.
Aman shared his LinkedIn growth strategies, emphasising that instead of focusing on going viral, the real key is creating highly-targeted niche content that leads to qualified leads and revenue.
Aman explains how LinkedIn stands out due to its firmographic data, underutilised platform mechanisms, and higher quality impressions compared to social platforms like Facebook, Instagram, and Twitter.
He explains that being niche builds more targeted engagement, resulting in a higher call booking rate with fewer impressions. Accounts that chase vanity metrics tend to dilute their audience.
Aman shares that top-of-funnel content helps boost the reach of bottom-funnel posts. However, he focuses primarily on content that drives revenue rather than just gaining impressions or followers.
Aman discusses the potential for micro-offers, smaller productised services, to close deals without the need for traditional sales calls, as buyers become increasingly informed and ready to buy before ever speaking to a salesperson.
The biggest shift is the growing importance of trust. B2B marketers must focus on generating demand through educational, niche content and avoiding reliance solely on demand capture methods like Google Ads.
Aman explains that Done With You models allow businesses to scale by guiding clients on execution rather than performing all the work, offering a profitable and scalable service option.
David introduces Aman, sharing how they met through LinkedIn and how Aman’s viral LinkedIn strategies impacted David’s social media presence.
Aman explains why LinkedIn stands out as the best platform for B2B marketers, due to its unique data and underutilised features.
Aman highlights the importance of niche content and why focusing on engagement metrics can lead to misleading outcomes in revenue growth.
Aman shares a hack for using top-of-funnel content to boost bottom-of-funnel conversions and the importance of strategic posting.
David and Aman discuss the growing trend of micro-offers and how they are transforming the traditional sales process by minimising friction.
The conversation shifts to broader B2B marketing trends, with Aman emphasising the role of trust and the need for demand generation.
David and Aman debate the role of paid ads on LinkedIn and how combining organic and paid efforts can create a powerful growth strategy.
Aman explains how combining Done With You and Done For You models can help scale a business while maintaining client satisfaction.
Aman shares his contact details and how listeners can connect with him on LinkedIn and YouTube.
Building Public with David Ellis is a podcast that explores the world of growth, marketing, and entrepreneurship by featuring interviews with thought leaders, founders, and business strategists.
Each episode dives into actionable strategies and insights to help listeners succeed in building their personal brand, scaling their business, and driving revenue.
6 episod
In this episode of Building Public with David Ellis, I chat with Aman Ghataura, co-founder of The Media Engine, a LinkedIn ghostwriting and growth agency.
Aman shares his strategies on leveraging LinkedIn for B2B growth, emphasising the importance of niche content, personal branding, and avoiding vanity metrics.
We explore how businesses can optimise their LinkedIn strategies to boost revenue, book qualified meetings, and increase brand trust.
We also chat about the value of micro-offers, demand generation versus demand capture, and scaling a business through "done with you" and "done for you" models.
Aman Ghataura is the co-founder of The Media Engine, a growth agency specialising in LinkedIn content creation and strategy for high-revenue B2B agencies, coaches, and consultants.
With a background in growth hacking, Aman helps clients optimise LinkedIn as an underutilised platform, focusing on driving revenue through niche content and personal branding.
Aman shared his LinkedIn growth strategies, emphasising that instead of focusing on going viral, the real key is creating highly-targeted niche content that leads to qualified leads and revenue.
Aman explains how LinkedIn stands out due to its firmographic data, underutilised platform mechanisms, and higher quality impressions compared to social platforms like Facebook, Instagram, and Twitter.
He explains that being niche builds more targeted engagement, resulting in a higher call booking rate with fewer impressions. Accounts that chase vanity metrics tend to dilute their audience.
Aman shares that top-of-funnel content helps boost the reach of bottom-funnel posts. However, he focuses primarily on content that drives revenue rather than just gaining impressions or followers.
Aman discusses the potential for micro-offers, smaller productised services, to close deals without the need for traditional sales calls, as buyers become increasingly informed and ready to buy before ever speaking to a salesperson.
The biggest shift is the growing importance of trust. B2B marketers must focus on generating demand through educational, niche content and avoiding reliance solely on demand capture methods like Google Ads.
Aman explains that Done With You models allow businesses to scale by guiding clients on execution rather than performing all the work, offering a profitable and scalable service option.
David introduces Aman, sharing how they met through LinkedIn and how Aman’s viral LinkedIn strategies impacted David’s social media presence.
Aman explains why LinkedIn stands out as the best platform for B2B marketers, due to its unique data and underutilised features.
Aman highlights the importance of niche content and why focusing on engagement metrics can lead to misleading outcomes in revenue growth.
Aman shares a hack for using top-of-funnel content to boost bottom-of-funnel conversions and the importance of strategic posting.
David and Aman discuss the growing trend of micro-offers and how they are transforming the traditional sales process by minimising friction.
The conversation shifts to broader B2B marketing trends, with Aman emphasising the role of trust and the need for demand generation.
David and Aman debate the role of paid ads on LinkedIn and how combining organic and paid efforts can create a powerful growth strategy.
Aman explains how combining Done With You and Done For You models can help scale a business while maintaining client satisfaction.
Aman shares his contact details and how listeners can connect with him on LinkedIn and YouTube.
Building Public with David Ellis is a podcast that explores the world of growth, marketing, and entrepreneurship by featuring interviews with thought leaders, founders, and business strategists.
Each episode dives into actionable strategies and insights to help listeners succeed in building their personal brand, scaling their business, and driving revenue.
6 episod
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