Mastering LinkedIn: Build Your Personal Brand and Double Your Business with Joshua B. Lee

Deal Playbook with Tom Shipley

Joshua B. Lee, known as the "Dopamine Dealer of LinkedIn," shares how he’s helped businesses scale by focusing on authentic human connections. He talks about the evolution from MySpace to LinkedIn, revealing why personal brands are critical for business success today. Joshua talks about content strategies that work on LinkedIn, the importance of trust in business deals, and how AI is shaping the future of search. He also tells hard lessons he’s learned from bad deals and points out how partnerships and communication can make or break a business. Tune in to learn how to leverage LinkedIn for real growth and avoid common pitfalls.

Chapters

• 00:00:00 - Starting Strong: The Power of Positive Polarization
• 00:00:44 - Meet the Dopamine Dealer of LinkedIn: Joshua B. Lee’s Journey
• 00:01:49 - From MySpace to LinkedIn: A Social Media Pioneer
• 00:04:09 - Humanizing Your Brand: Why it Matters More Than Ever
• 00:07:53 - LinkedIn Strategies for Real Business Success
• 00:11:25 - Building Trust on LinkedIn: Why Personal Connections Matter More Than Ever
• 00:15:40 - The Content Game on LinkedIn: Strategies that Win
• 00:17:43 - Storytelling & Engagement: Crafting Content that Sticks
• 00:18:21 - Becoming a Value Aggregator: The Secret to LinkedIn Success
• 00:21:10 - Trust and Lessons from Bad Deals: What Every Entrepreneur Should Know
• 00:26:11 - Power of Partnerships: Communication and Collaboration
• 00:28:58 - AI’s Impact on LinkedIn: Future Trends to Watch
• 00:32:46 - Upcoming Event: Deal Con Live — Join the Revolution of Business Growth

Links and Resources:

• Joshua on LinkedIn
• StandOut Authority
• Joshua on Facebook
• Tom Shipley
• Tom on LinkedIn
• Agency Ventures Aggregator

Thanks so much for joining us this week. Want to subscribe to Deal Playbook? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!