Creating Deals That Win: Leveraging Media and Exiting on Top with Max Finn

Deal Playbook with Tom Shipley

Max Finn shares his journey from early success with Facebook marketing to leading the charge on TikTok. He discusses the mindset shift required to approach deals with confidence, the importance of having options, and the fine line between abundance and scarcity in negotiations. Max also talks about key strategies for leveraging media to raise capital and the value of knowing when to walk away from a deal.

Chapters

• 00:00:00 - The Perils of Exciting Deals: Avoiding Costly Concessions
• 00:00:47 - Spotlight on Max Finn: A Pioneer of Digital Marketing
• 00:02:21 - Masterminds and Market Shifts: Max's Event During the COVID-19 Surge
• 00:04:04 - Mastering Media: High-Quality Leads Through Precision Strategies
• 00:07:29 - The Future of Media Buying: Innovations and AI’s Role
• 00:10:14 - A Game-Changing Exit: Selling Startup Drugs to Russell Brunson
• 00:13:54 - Smart Deal Crafting: How to Create No-Risk Win-Win Deals
• 00:17:05 - The Hard Lessons: Navigating the Venture Capital Landscape
• 00:18:22 - Investor Insights: Preferences, Deal Terms, and Hidden Traps
• 00:20:20 - The Power of Knowledge: Leveraging Experience in Negotiations
• 00:21:00 - Confidence in the Room: Negotiating from Strength
• 00:23:11 - Building an Abundance Mindset for Deal-Making Success
• 00:30:13 - TikTok Shop Revolution: New Opportunities for Brands and Creators
• 00:32:25 - AI’s Role in Creative Generation: Where the Future is Headed
• 00:33:14 - CEO M&A Summit: A Preview of What’s to Come

Links and Resources

• Max Finn
• Max on LinkedIn
• Unicorn Innovations
• Tom Shipley
• Tom on LinkedIn
• Agency Ventures Aggregator

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