Succulents and Skin Health: Creating a Skincare Brand from the Desert with Nancy Rimbergas

Beauty and the Brand

Aggie sits down with Nancy Rimbergas, founder of Earth-Based Body, to uncover how a personal experience with skin health and a life-changing partnership led her to build a desert-inspired skincare line. From her hard left turn from the beverage industry to the art of balancing passion and business, Nancy shares the highs and hurdles of creating a brand rooted in Arizona's unique ingredients. She and Aggie discuss the power of trusting your gut, crafting authentic partnerships, and the behind-the-scenes lessons learned on packaging, product development, and why staying true to your story is key to long-term success. If you’re ready to learn how to stand out by standing firm in your values, this episode is for you!

Chapters:

• 00:00:00 The Illusion of Busyness
• 00:01:20 Meet Nancy Rimbergas of Earth Based Body
• 00:01:48 From Beverage to Beauty: A Skincare Transformation
• 00:03:08 Finding the Perfect Partner: Chemistry Meets Business
• 00:04:42 Structuring a Seamless 50/50 Partnership
• 00:10:22 Launching Earth Based Body: The First Steps
• 00:11:24 Packaging Lessons and Ingredient Challenges
• 00:16:14 Early Wins: Retail Success in Major Spas
• 00:20:33 The Power of Press: How Media Transformed Our Reach
• 00:30:58 Amplifying Content: Blog Posts, Social Media, and Beyond
• 00:35:33 Marketing Strategies that Move the Needle
• 00:38:51 Event Planning: Creating Memorable, Impactful Experiences
• 00:42:11 Building Meaningful Relationships and Networking
• 00:49:10 Overcoming Burnout and Balancing the Grind
• 00:50:40 Data-Driven Decision Making for Long-Term Success
• 00:57:03 Future Plans: Growing Community and Connection
• 01:00:58 Conclusion and How to Reach Earth Based Body

Links and Resources:

• Nancy on LinkedIn
• Full Unicorn
• Earth Based Body
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram
• 5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever)

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!