Behind the Glamour: The Grit and Grind of Launching a Beauty Brand

Beauty and the Brand

Aggie shares her journey from working at a high-profile fashion magazine to building her own beauty brand from scratch. She walks you through some of the challenges of entering the beauty industry, the importance of positioning a brand effectively, and the power of persistence in overcoming obstacles. You’re going behind the scenes to hear what it really takes to get a product on the shelves of a major retailer like Sephora with insights that go beyond the typical success story!

Chapters

• 00:00:00 - The Relentless Pursuit: The Power of Persistence in Beauty Entrepreneurship
• 00:01:11 - From Editorial to Entrepreneur: My Journey from Glamour Magazine to Beauty Brand
• 00:02:25 - Creating the Dream: The Birth of a Fragrance Brand in a Tiny NYC Kitchen
• 00:03:12 - Aiming High: Chasing the Sephora Dream and the Lessons Learned
• 00:03:55 - Navigating Rejection and Celebrating Wins: Overcoming Challenges on the Path to Success
• 00:06:02 - Crafting a Digital Empire: Building a DTC Strategy That Works
• 00:10:46 - Finding Your Tribe: The Critical Importance of Brand Positioning
• 00:19:07 - Lesson 1: Relentless Follow-Up—How to Get to Yes with Big Retailers
• 00:22:29 - Lesson 2: The Power of Collaborations—Growing Your Brand with Strategic Partnerships
• 00:26:17 - Lesson 3: Make It Work—Turning Obstacles into Opportunities
• 00:28:31 - Lesson 4: Squeeze the Juice—Maximizing Every Opportunity for Your Brand
• 00:30:00 - Lesson 5: Leveraging Every Experience—How to Make the Most Out of Every Project
• 00:31:29 - Wrapping Up: Key Takeaways for Building a Resilient and Successful Beauty Brand

Links and Resources

• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram
• 5 Days to Growing Your Iconic Beauty Brand (and Having Your Most Profitable Holiday Season Ever)

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