Build Your iGaming Offerings for Global Success

15 Minute Mastery

Do you know how to effectively localize your gaming offerings for new markets? The key lies in thorough research and a deep understanding of your target audience.

Dmitry Belianin emphasizes, preliminary research on your product offerings, payment providers, and operational aspects is crucial. Hiring local experts and consultants can provide invaluable insights to shape an authentic market strategy.

Measuring the success of your localization efforts through user research, interviews, and analytical tools is essential to ensure your content and marketing resonate with the local audience.

Avoid a one-size-fits-all approach, as Dmitry warns that a globalized strategy can backfire, especially in markets like Latin America. Instead, embrace a highly localized approach, incorporating local influences, sports teams, and brand ambassadors to build trust and connect with your target customers.

By following these best practices, you can navigate the complexities of localization and achieve success in new gaming markets.

0:00 Importance of Localization in Gaming

0:58 Preliminary Research for Localization

3:33 Determining Aspects for Deep Localization

6:19 Role of Local Hires and Consultants

8:26 Measuring Localization Success

10:15 Localization in Marketing

13:26 Conclusion and Final Thoughts

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Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.