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New Coke's Product Launch Goes From Fizzy to Flat
Manage episode 423932269 series 3577351
Kandungan disediakan oleh Michael N. Smith. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Michael N. Smith atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In the bubbly affluence of post–World War II America, Coke is the cola preferred by 60 percent of the market. Yet by 1983, pesky rival Pepsi has begun to outsell Coke among coveted youth demographics. Despite a generations-long reign as the world’s top-selling soft drink, “The Real Thing” -- a bastion of coolheaded product stability-- makes an uncharacteristically dunderheaded decision.
Hundreds of thousands of distraught calls and angry letters later, a psychiatrist is called in to help quench the public outcry. What happened when Coke's fizzy idea went flat? Listen, laugh and learn all about it.
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