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How Eric and Mike Built Undertone to a $180M Exit
Manage episode 429313154 series 3576892
Kandungan disediakan oleh Joe Zappa. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Joe Zappa atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Joe interviews Eric Franchi and Mike Cassidy to unearth the story of Undertone, the ad network company they sold to Perion for $180 million.
How did Eric and Mike get Undertone to about $3M in revenue as an agency? Why did they switch to the ad network model? And how did they scale it from there to $100M in revenue, including key hires, GTM, and taking on private equity?
Check out this deep dive to hear two founders' take on the steps required to produce a massively successful adtech outcome.
15 episod
Kongsi
