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13: Why "Going Evergreen" Won't Solve Your Membership Sales Problem
Manage episode 452517027 series 3575125
Kandungan disediakan oleh Natalie Taylor. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Natalie Taylor atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Many membership owners dream of setting up an evergreen funnel to solve their sales challenges, but the reality is more nuanced.
In this episode of The Membership-Driven Business Podcast, we're exploring why having a robust, multi-faceted sales system is crucial — and why evergreen alone won't save you.
We're talking about:
🔹 The three essential pillars of a sustainable membership sales system and why skipping straight to evergreen could be setting you up for frustration
🔹 How to approach live launching in a way that energizes (rather than exhausts) you and aligns with your natural strengths
🔹 Why creating alignment between your promotional style and membership experience is crucial for long-term success
🔹 How to design promotional strategies that match your current resources and capacity (without burning yourself out)
Episode highlights:
🔸Why building “live launch” skills first creates a stronger foundation for any sales system in your business — evergreen or otherwise
🔸 How personality tools like Fascination Advantage and StrengthsFinder can help you design launches that feel natural
🔸 Why being yourself during promotions isn't just more enjoyable — it's actually better for business
🔸 The "reverse bait-and-switch" trap: how under-promoting and over-delivering hurts both you and your members
🔸 Real examples of how different personality types can approach launching effectively
🔸 The “campfire story” of how one client elevated her launches by aligning them with her natural teaching style
⚠️ HEADS UP: If you want support with creating a sales system that feels authentic and sustainable, my Mini-VIP Day, Irresistible Offer, is for you. The price is increasing by $900 at the end of 2024. Book before then to lock in the current rate, even if you plan to do your VIP day in early 2025. Go to themissingink.co/irresistible for more info. 🌱
Links and Resources:
- 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
- Contact Natalie: themissingink.co/connect
- See how you can work with Natalie: themissingink.co/services
Read this podcast in article format & check out the shownotes:
https://themissingink.co/listen/13-why-going-evergreen-wont-solve-membership-sales-problem
Follow on Social Media:
- Instagram: instagram.com/natalietaylor.co
- Threads: threads.net/@natalietaylor.co
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