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Truth in Advertising: Auditing Your Agency’s Work

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Manage episode 426784431 series 3569850
Kandungan disediakan oleh Vuja Dé Digital. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Vuja Dé Digital atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Kelly Maguire and Todd Juneau, co-founders of Vuja Dé Digital, dive into the complex world of agency-client dynamics. In this episode, they put particular focus on what really happens behind the scenes with marketing campaigns.

They discuss the often glossed-over reality of campaign performance auditing, the pitfalls of agency complacency, and the essential questions CMOs need to ask to figure out whether their agency genuinely delivers value or merely excels in self-promotion.

With an insightful look into forensic auditing and the nuanced challenges of ensuring agency accountability, this discussion is a must-listen for anyone vested in securing genuine results and navigating the intricacies of agency-client partnerships effectively.

Chapters:

  • 00:00:00 - Meet Your Hosts: The Catalysts Behind Today's Debate
  • 00:01:10 - Evaluating Agency Effectiveness and The Role of Audits
  • 00:02:25 - Deep Dive: Audit Discoveries and Marketing Truths
  • 00:03:46 - The Customer’s Journey: Humanizing Marketing Data
  • 00:05:42 - Media vs. Reality: When Reports Don't Reflect Results
  • 00:07:16 - Essential Queries Every CMO Should Pose
  • 00:09:42 - Decoding Metrics: Unraveling the Mysteries Behind Agency Figures
  • 00:12:14 - Reality Check: Aligning Agency Promises with Client Expectations
  • 00:14:30 - Agency Integrity: Strategies for Assessing True Value
  • 00:17:07 - Navigating the Agency Selection Process: What to Look For
  • 00:20:15 - Agency Insights: Ensuring Alignment with Brand Goals
  • 00:23:12 - Wrapping Up: Key Takeaways

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

  continue reading

25 episod

Artwork
iconKongsi
 
Manage episode 426784431 series 3569850
Kandungan disediakan oleh Vuja Dé Digital. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Vuja Dé Digital atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Kelly Maguire and Todd Juneau, co-founders of Vuja Dé Digital, dive into the complex world of agency-client dynamics. In this episode, they put particular focus on what really happens behind the scenes with marketing campaigns.

They discuss the often glossed-over reality of campaign performance auditing, the pitfalls of agency complacency, and the essential questions CMOs need to ask to figure out whether their agency genuinely delivers value or merely excels in self-promotion.

With an insightful look into forensic auditing and the nuanced challenges of ensuring agency accountability, this discussion is a must-listen for anyone vested in securing genuine results and navigating the intricacies of agency-client partnerships effectively.

Chapters:

  • 00:00:00 - Meet Your Hosts: The Catalysts Behind Today's Debate
  • 00:01:10 - Evaluating Agency Effectiveness and The Role of Audits
  • 00:02:25 - Deep Dive: Audit Discoveries and Marketing Truths
  • 00:03:46 - The Customer’s Journey: Humanizing Marketing Data
  • 00:05:42 - Media vs. Reality: When Reports Don't Reflect Results
  • 00:07:16 - Essential Queries Every CMO Should Pose
  • 00:09:42 - Decoding Metrics: Unraveling the Mysteries Behind Agency Figures
  • 00:12:14 - Reality Check: Aligning Agency Promises with Client Expectations
  • 00:14:30 - Agency Integrity: Strategies for Assessing True Value
  • 00:17:07 - Navigating the Agency Selection Process: What to Look For
  • 00:20:15 - Agency Insights: Ensuring Alignment with Brand Goals
  • 00:23:12 - Wrapping Up: Key Takeaways

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

  continue reading

25 episod

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