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Real Talk on Agency Client Relationships Rewind
Manage episode 442995774 series 3569850
Kandungan disediakan oleh Vuja Dé Digital. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Vuja Dé Digital atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode, we explore the tough decisions that marketing leaders face when choosing agency partners and balancing media strategies with performance expectations.
We dive into the intricacies of building strong client-agency relationships, navigating the cost-value equation, and determining whether to keep marketing functions in-house or with external agencies.
Packed with insights and practical examples, this episode highlights the importance of transparency, accountability, and strategic alignment in driving long-term marketing success.
Chapters:
- 00:00:00 - Get ready for a marketing deep dive that challenges the status quo!
- 00:01:13 - Beyond the Pitch: Real Talk on Agency Selection with Liz Allen
- 00:13:05 - Truth in Advertising: Auditing Your Agency’s Work
- 00:24:39 - In-House vs Agency: A CMO's Dilemma
- 00:39:52 - Insights Into the Evolving CMO Role with Juhi Pikale
Links and Resources:
- Kelly Maguire on LinkedIn
- Todd Juneau on LinkedIn
- Vuja De Digital
Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
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