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13 - Metaphors, Humor, and Emotion: The Winning Formula for Marketing Success with Brain Glue's James I. Bond
Manage episode 438018008 series 3568112
Kandungan disediakan oleh Ken Sanginario. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Ken Sanginario atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of the Value Growth Podcast, your host, Ken Sanginario, interviews James I. Bond. As explored in James's book, the discussion centers on emotional selling versus logical selling.
James shares insights on the importance of emotional triggers in marketing, recounting his journey and experiences that led to the book's creation. He emphasizes the effectiveness of metaphors, catchy names, and emotional connections in driving sales. James provides valuable examples and strategies for leveraging emotional selling to achieve significant business growth.
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