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Engineering rigour vs PR Malarkey - Stephen Waddington on data, stories, and measurement
Manage episode 521249582 series 3562888
Kandungan disediakan oleh Sam Knowles. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sam Knowles atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Master Data Storyteller, Sam Knowles, welcomes Wadds Inc.'s Stephen Waddington to explore engineering-style rigour in PR. They discuss: elevating the function during the pandemic, building multi-source datasets for the "Pints & Profits" case study, why "synthetic audiences" are "ultimately junk," McDonaldization and repeatability, balancing numbers and narrative, and the pitfalls of AVE and proxy metrics - plus a call for all PR practitioners to contribute to Stephen's PhD research.
Take the Data Storytelling Scorecard: https://data-storytelling.scoreapp.com
Resources and social media
• Contribute to Stephen's PhD research: https://publicrelationsmanagement.phd • "Pints & Profits" (Brew case study) http://bit.ly/3KC7qcE • Market Research Society: "Campaign for Better Data" http://bit.ly/4pD2RyZ • Stephen's blog: https://wadds.co.uk/blog • Stephen's Substack: https://wadds.substack.com • Stephen's LinkedIn profile: https://www.linkedin.com/in/stephenwaddington/
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