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How To Avoid Launching a Product No One Wants To Buy

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Manage episode 408949895 series 3559977
Kandungan disediakan oleh Morgan & Westfield. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Morgan & Westfield atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

If 95% of food start-ups fail, how can entrepreneurs hope to get new products into the marketplace? Bernard Verkaaik offers expert advice on the competitive challenges start-ups face, what acquirers look for when they consider buying an F&B start-up, tips on building a brand that is difficult to replicate, the importance of scalability and how often consumers replace a product, when to work with a co-manufacturer, how the right broker can help get products on shelves, and what gets a retail buyer’s attention.

View the complete show notes for this episode.

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72 episod

Artwork
iconKongsi
 
Manage episode 408949895 series 3559977
Kandungan disediakan oleh Morgan & Westfield. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Morgan & Westfield atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

If 95% of food start-ups fail, how can entrepreneurs hope to get new products into the marketplace? Bernard Verkaaik offers expert advice on the competitive challenges start-ups face, what acquirers look for when they consider buying an F&B start-up, tips on building a brand that is difficult to replicate, the importance of scalability and how often consumers replace a product, when to work with a co-manufacturer, how the right broker can help get products on shelves, and what gets a retail buyer’s attention.

View the complete show notes for this episode.

Learn More:

Additional Resources:

Listen to Other Episodes:

  continue reading

72 episod

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