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B2B Influencer Marketing: How to Work With Creators to Generate Authentic and Effective Marketing
Manage episode 449281262 series 3559974
Kandungan disediakan oleh Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
On this episode, we welcome Nick Bennet to the podcast. Nick is a long-time B2B marketer turned co-founder of TACK, where they help brands build authentic customer connections through people-first go-to-market strategies. After 15 years in the industry, he's seen how the creator economy can transform B2B marketing, and he's captured these insights in his latest book B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, coming out on December 3rd.
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