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084: Scaling Genomics: Cam McKenzie on Transforming Commercial Operations at PacBio
Manage episode 445388416 series 3559776
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In this episode, we have a conversation with Cam McKenzie, VP of Commercial Operations at PacBio and a leader in the genomics and life sciences industry. McKenzie discusses the innovative transformation of PacBio's commercial operations under the guidance of CEO Christian Henry, focusing on overcoming challenges like siloed operations and minimal infrastructure through strategic Salesforce integration and omnichannel strategies.
We also delve into the potential for innovation at the intersection of technology and human collaboration. McKenzie emphasizes the importance of fostering a culture of continuous learning and adaptability to stay ahead in the rapidly evolving field of genomics.
Show Highlights:
- Strategic transformation of PacBio's commercial operations, focusing on Salesforce integration and omnichannel strategies.
- Challenges faced by PacBio and the innovative solutions implemented.
- Insights into the complexities of PacBio's business model.
- The impact of technology in streamlining sales processes and improving customer interactions.
- Reflection on the importance of diverse perspectives and optimism for future innovation at the intersection of technology and human collaboration.
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Episode Credits
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