Navigating the CX Maturity Journey with Customer-Centric Excellence
Manage episode 416051605 series 3559513
In this episode of the Futurum Tech Webcast, The Futurum Group’s Enterprise Applications Research Director Keith Kirkpatrick is joined by Gina Whitty, Product Management, CCaaS + AI at GoTo, about the challenges faced by SMBs and mid-market companies that are trying to undergo a digital transformation, and discusses the maturity journey involved with improving CX delivery via the use of generative AI, omnichannel engagement, and automation.
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