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Are Download Spikes Driven by Ego or Genuine Engagement? [with Share Your Genius’s Jillian Hoefer]
Manage episode 407327675 series 3559430
Kandungan disediakan oleh Rachel Downey. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Rachel Downey atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Are downloads a sign of podcast success? Or is the attention we give them driven by ego?
Rachel turns to Jillian Hoefer, Share Your Genius’ Strategic Lead and Creative Director to set the record straight: downloads are a metric of performance, but not necessarily an indicator of success. So what do we mean by that? What constitutes true success for your B2B podcast? Tune in to hear her answer. And if you want more of the discussion around this topic, Rachel and Jillian recorded their phone call discussing podcast success. It's the episode right before this one, titled You Shouldn't Care About Downloads.
Link up with Jillian: https://www.linkedin.com/in/jillianmacnulty/
Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts
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