137. Why You Should Never Sell Using Pain with the April Fool Marcus Cauchi

Full Funnel Freedom

This episode is also available on YouTube: https://youtu.be/rf0Bxlh8diY

Do you want you, or your product or service to be tied to a feeling of pain? That's a considerable red flag, and our guest, Marcus Cauchi, explains why. Marcus challenges traditional sales methodologies, advocating for a pain-free discovery process and embracing objections as accelerators in the sales journey.

What you'll learn:

• Why buyer safety is critical to your success.
• Why business values must align with customer needs
• Why it's time to embrace a more ethical approach to sales.
• What is the Seller Code, and how you can be part of it.

Resources:

The Seller Code - thesellercode.org

Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress - by Bob Moesta, Greg Engle

Giving Voice to Values: How to Speak Your Mind When You Know What's Right - by Mary C. Gentile

Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships - by Charles H. Green

• Full Funnel Freedom https://fullfunnelfreedom.com

• Sandler on Instagram https://www.instagram.com/sandler_yyc/

• Sandler in Calgary - www.hamish.sandler.com/howtosandler

• Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/

• Sponsorship or guest inquiries - [e-mail]