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Ep 357 - Crafting Authentic Brand Identities that Stand Out with Anni Valkama
Manage episode 429124634 series 3558244
Kandungan disediakan oleh RenGen Media, Andrew Pappas, and Game Marketing Strategist. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh RenGen Media, Andrew Pappas, and Game Marketing Strategist atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Crafting an authentic brand is crucial for indie games, especially when trying to stand out in a competitive market, but despite the need, it can be a real struggle for developers to define their positioning and know exactly what will cut through the noise. In this episode, we're going to discuss valuable insights on effective branding strategies, drawing from indie studio and publisher examples, and even explore how branding can be paried with marketing and storytelling, to help carve your niche and resonate with your audience.
Episode Shownotes Link: https://rengenmarketing.com/357
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