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This is Your Brain on Beer w/ MysterE's Mysteries
Manage episode 447206876 series 3556254
Eric Eastman, aka MysterE, returns to reveal more beer psychology mysteries to Gary and Bobby. They discuss how scarcity can drive sales, how bad we are at blind tasting, and Eric consults on the psychological experience of McFleshman's taproom.
Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-
PATREON
Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod
FACEBOOK GROUP
Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer
Got a question? Email us at respectingthebeer@gmail.com
--
TIMELINE
00:00 MysterE... Part 2!
00:13 The Psychology of Overconfidence in Beer Tasting
01:09 The Concept of Just Noticeable Difference
02:41 The Influence of Price and Scarcity on Consumer Choice
05:36 The Nightclub Effect: Exclusivity in Beer Culture
07:03 The Evolution of Brand Loyalty in the Beer Industry
08:35 Parallels Between Beer and Music
09:07 Reflecting on the Fest Beer Experience
09:35 The Digital Age VS Real-Life Experiences
11:05 The Magic of Contextual Experiences
13:24 Psychological Insights for Beer Marketing
15:55 Building a Community-Centric Brew Pub at McFleshman's
18:06 Innovative Design and Psychology in Action: The Lemming Effect
19:34 The Stairs Were Gary's Idea
--
CREDITS
Hosts:
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
32 episod
Manage episode 447206876 series 3556254
Eric Eastman, aka MysterE, returns to reveal more beer psychology mysteries to Gary and Bobby. They discuss how scarcity can drive sales, how bad we are at blind tasting, and Eric consults on the psychological experience of McFleshman's taproom.
Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-
PATREON
Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod
FACEBOOK GROUP
Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer
Got a question? Email us at respectingthebeer@gmail.com
--
TIMELINE
00:00 MysterE... Part 2!
00:13 The Psychology of Overconfidence in Beer Tasting
01:09 The Concept of Just Noticeable Difference
02:41 The Influence of Price and Scarcity on Consumer Choice
05:36 The Nightclub Effect: Exclusivity in Beer Culture
07:03 The Evolution of Brand Loyalty in the Beer Industry
08:35 Parallels Between Beer and Music
09:07 Reflecting on the Fest Beer Experience
09:35 The Digital Age VS Real-Life Experiences
11:05 The Magic of Contextual Experiences
13:24 Psychological Insights for Beer Marketing
15:55 Building a Community-Centric Brew Pub at McFleshman's
18:06 Innovative Design and Psychology in Action: The Lemming Effect
19:34 The Stairs Were Gary's Idea
--
CREDITS
Hosts:
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co
32 episod
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