))
10 - Dave Roth - Confessions of Digital Marketing Missteps
Manage episode 410452830 series 3540445
Kandungan disediakan oleh Bad Decisions with Jim Banks. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Bad Decisions with Jim Banks atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In episode 10 Jim delves into the twists and turns of agency life, working in-house with 20 year digital marketing veteran Dave Roth and his bumpy journey as a digital marketer.
Discover the high-stakes world of managing campaigns with an insider's perspective from his time at Yahoo and realtor.com
Learn about Dave's early involvement in "that search engine thing" which led to a decade at Yahoo managing substantial search engine marketing budgets for their internal paid media channels and delivering over 3 billion page views a day for their many web properties.
We explore the complexity of running Google Ads accounts today vs. the past and how generative AI can help streamline workflows, and the constant innovation required in the digital marketing industry.
We jump into the challenges and strategies needed to work with startups, setting expectations, and maintaining client relationships and why Jim doesn't like working with startups (no offense to any startups)
One small ask - would you please subscribe to the show and leave me a rating - it goes a long way
24 episod
Kongsi
