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EP 7: Designing Effective Email Templates
Manage episode 389150827 series 3523021
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Today on the Demand Gen Pod, Ryan talks about the need to understand the audience and
tailor the design accordingly. He advises using visuals that resonate with the
audience and incorporating brand personality. Ryan also highlights the
significance of mobile responsiveness, font size, clear CTAs, typography,
images, testing, optimization, and alt text for visually impaired recipients.
Personalization and dynamic content are suggested to enhance customer
experience and engagement.
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