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EP 18: How to keep Your Marketing Automation Data Organized
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Today on the Demand Gen Pod, Ryan discusses the importance of organizing marketing automation data and provides tips on how to do it effectively. He emphasizes the benefits of using naming conventions, tools like Jira, and integrating marketing automation tools with CRMs. Ryan also highlights the significance of data cleansing, custom fields, segmentation, and documentation in maintaining organized data. Following these practices can lead to improved data accuracy and better decision-making in marketing.
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