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022 - SEO Is A Game of Displacement
Manage episode 405022665 series 3510895
Kandungan disediakan oleh SEOHive. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh SEOHive atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Main talking points include:
In this episode, Pete and Jeff take a step back and look at how agencies should approach SEO for each client, and demonstrate that there is no "one-size-fits-all" approach – it all needs to be contextual to the competition.
The conversation revolves around how SEO is a game of displacement, so as a web professional, it is your job to review the competition and put a suitable plan in place for each client. That will inform your tech stack, your content structure, and maybe even the platform you choose to build the site on – everything.
The hosts also touch on surrounding themes of Keyword Research (and understanding a website's current level of operation through their Keyword Baseline), and how important speed and performance issues are in the grand scheme of things.
Links:
30 episod
Kongsi
