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017 – Your First SEO Discussion With Clients
Manage episode 395952987 series 3510895
Kandungan disediakan oleh SEOHive. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh SEOHive atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Initiating SEO discussions with clients can be hard – regardless of if this is a new client on a client you've had for years...
In this episode we explore strategies for approaching SEO sales conversations, emphasizing the importance of presenting SEO as an opportunity rather than a hard sell. We discuss the importance of understanding a client's current business state, objectives, and expectations for SEO.
We also cover themes such as assessing a client's website performance, conducting keyword research, setting realistic targets, the challenges of working with brand new businesses and the importance of not overcommitting to unattainable goals.
Main talking points include:
- Approaching SEO sales conversations: Presenting SEO as an opportunity rather than a hard sell.
- Understanding the client's business: Assessing the current state, objectives, and expectations for SEO.
- Assessing website performance: Analyzing client's website for SEO readiness.
- Conducting keyword research: Importance of selecting appropriate keywords for client's business.
- Setting realistic SEO targets: Importance of achievable goals, especially for new businesses.
- Charging for SEO services: The need for agencies to charge fairly.
- Long-term client relationships: Focusing on sustained growth and consistent results.
Download the SEOHive SEO Audit & Sales Presentation Template.
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