Transparency as the Currency of Trust

Caring for Animals & Creating Trust in Food

Jane Dukes, associate director, Value Chain and Consumer Affairs, speaks with Charlie Arnot the CEO of The Center for Food Integrity and president of Look East, a communications consulting company based in Kansas City. The Center for Food Integrity is a national not-for-profit organization dedicated to building consumer trust and confidence in today’s food system. Charlie is recognized as an industry leader on food and agriculture issues and is a thought-provoking writer and speaker. He discusses increased skepticism stakeholders are facing from customers, consumers and investors across the food value chain. He shares how we can work together to provide critical transparency on topics like food safety, ingredients, animal welfare, labor and business practices and environmental impact.

“Consumers are not monolithic, and there are 350 million different opinions about what we should be doing when it comes to food and agriculture. And so it's really important and challenging for us to be able to engage. But really the questions, if you distill it all down, come down to, is the food system operating in a way consistent with my values?” - Charlie Arnot

Transparency is personal to consumers. They are concerned about their health and the health of animals and the planet. We feel this topic is so important that we’re sponsoring the upcoming Transparency Summit hosted by the Center for Food Integrity this November in Chicago this November.

“What we found in organizations is the champion for being more transparent can come from a wide variety of sectors within the company. Could be corporate affairs, could be food safety and regulatory, could be sustainability or ESG, supply chain, research and development, innovation, marketing, C suite leaders. We've worked with companies where the champion for transparency has come from any of those individual sectors. And so we encourage those who have an interest in transparency to come and learn more.” - Charlie Arnot

This Week’s Podcast:

• Learn the facts about transparency in animal protein
• Meet Charlie Arnot the CEO of The Center for Food Integrity and president of Look East, a communications consulting company based in Kansas City.
• Discover more about the Transparency Summit set to take place in Chicago this November

Click the SpeakPipe link and let us know what your questions are! We will try to answer as many of them as we can on podcasts throughout the year.