The World of Nearbound Marketing: Revenue Generation through Personal Relationships and Word-of-Mouth with Natasha Walstra

The Marketing Solutioneer

Today we have an incredible guest joining us, Natasha Walstra, a partner and VP of strategy at Heritage Brands. In this episode, we dive into the fascinating world where marketing and sales seamlessly blend together, discussing how aligning their goals is crucial for revenue generation.

Natasha introduces us to the concept of "nearbound," a revolutionary approach that leverages networks, referrals, and word of mouth for sales and marketing success. We also explore the importance of personal branding and showcasing expertise in the ever-evolving future of business.

We'll also delve into a fascinating topic that Natasha touches on - "sin vergüenza." I was intrigued by this term and its relevance to Natasha's coaching work, and she shares a captivating story from her time in Argentina, where the mindset of "sin vergüenza" (no shame) helped her overcome language barriers and embrace uncomfortable situations.

Natasha shares her experiences using LinkedIn as a powerful tool to build her personal brand and shares valuable insights on proposing thought leadership packages to companies. We also discussed the crucial role of accountability in achieving goals and how Natasha's coaching program was developed based on my inspiration.

Throughout our conversation, we emphasized the importance of driving business growth, not just focusing on likes or engagement. We also explore the iterative process, the value of having a coach or sherpa, and our shared mission of getting people to adopt and become advocates.

Join us today as we unlock the secrets of nearbound marketing, personal branding, and more. Get ready to be inspired, informed, and equipped with powerful strategies to take your marketing and sales efforts to the next level. Let's dive right in and welcome our special guest, Natasha Walstra, to The Marketing Solutioneer!