))
Brand vs performance marketing: which is more important?
Manage episode 377603265 series 3502529
Kandungan disediakan oleh Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
We delve into the dynamic world of Brand vs performance marketing.
James Bagan, a brand strategist at McCann, shares invaluable advice and personal experiences that have shaped his marketing journey. From understanding the essence of brand marketing to the pivotal role it plays in performance marketing,
In this episode, we explore the delicate balance between these two facets of success in the marketing realm.
Join us as we unravel the intricacies of brand vs performance marketing, how both elements work together, allocating marketing budgets effectively, and the enduring importance of branding in an ever-evolving digital landscape.
Key Takeaways:
- The differences between brand and performance marketing
- The relationship between brand and performance marketing
- Balancing investment 60:40 theory
- The theory of splitting your marketing budget
- The importance of branding and performance marketing working together
- Brand-building strategies for digital display
Links:
James Bagan
LinkedIn - https://www.linkedin.com/in/james-bagan-mipa-18282015b/
24 episod
Kongsi
