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Episode 160: Fermenting Thoughts: On BrewDog, China, Guinness and Marketing Transparency
Manage episode 370701353 series 3491096
Kandungan disediakan oleh Nick Law. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Nick Law atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of the Hop Forward podcast, hosts Nick Law and Sean Robertson delve into the controversial world of marketing transparency in the beer industry. They begin by discussing BrewDog's recent controversy over their decision to partner with ABInBev to brew their flagship brands in China.
The conversation then turns to the differences between a brand like Madri vs Guinness and how the latter still feels authentic and embraced by all craft beer drinkers, despite also being owned by a global beverage company.
Throughout the episode, Nick and Sean emphasize the importance of transparency in marketing and urge breweries to be honest about their values and practices. As ever, the episode provides thought-provoking insights into the complex intersection of beer, marketing, and ethics, while Nick tries not to offend the French.
Follow Nick:
hopforward.beer | LinkedIn | Twitter | Instagram
Follow Sean:
LinkedIn | Twitter | Instagram
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