Mastering B2B Marketing with Philipa Gamse: Strategies, Analytics, and AI Insights

Digital Coffee: Marketing Brew

✅ Ready to revolutionize your B2B marketing game? 🚀

✅ Tune into the latest episode of Digital Coffee: Marketing Brew with host Brett Deister and digital strategy expert Phillipa Gamse!

✅ From the power of holistic marketing strategies to leveraging AI for content creation, this episode is packed with invaluable insights.

✅ Discover why understanding your customer journey and focusing on quality over quantity can transform your digital marketing efforts! 🔥

Timestamps:

00:00 Brett Deister discusses B2B marketing with expert.

04:12 Balance creativity and analytics in marketing specialization.

08:24 Metrics measure success, improve with data analytics.

10:44 Using GA 4 to track video engagement.

13:48 Analytics reveals popular consumption patterns for content.

18:33 Machine learning is precursor to AI, traditional marketing.

20:22 Websites need clear, repeated call-to-action points.

23:53 User testing uncovers valuable insights for websites.

28:09 Glossary not just for SEO, consider trust.

31:06 Fundamentals of business and marketing remain key.

33:03 New technology doesn't replace traditional marketing basics.

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