164: The Gift of Going Second: How Social Proof Builds Trust

The Professional Creative

I hope that you will join me for this episode as I discuss what I call “the gift of going second.” It all started with a trip to Dollywood’s Splash Country for my son Bear’s birthday. I’m not much of a thrill-seeker, but I’ll tackle most water slides – but not without someone going ahead of me first to give a little feedback!

This got me thinking about how much we rely on social proof in our businesses, whether it’s reviews, testimonials, or case studies. We want to see that someone like us has already gone before and found success, right?

Listen in as I explore the importance of showcasing a diverse range of people who have benefited from your offers - whether they be young, older, hobbyists, or total pros. I also share insights into how to use social proof to build trust and grow your audience authentically!

Let's chat about how to give your customers that reassuring “gift of going second." Let's go, and remember - there’s room for you!

📒 Episode Notes, Links, & Resources 📒

https://www.professionalcreative.com/blog/164

📝 Read the Transcript 📝

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