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Kids Media Club Podcast: Are Shrek and Roblox a fairy tale match?
Manage episode 445571651 series 3383348
Kandungan disediakan oleh Jo Redfern, Andrew Williams, & Emily Horgan, Jo Redfern, Andrew Williams, and Emily Horgan. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jo Redfern, Andrew Williams, & Emily Horgan, Jo Redfern, Andrew Williams, and Emily Horgan atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Dreamworks is extending its Roblox integration with the launch of the new Shrek game. It's a sign that Roblox is becoming a key part of a big brand's flywheel and IP eco-system. Is it a trend or is Roblox here to stay? In this episode, Jo, Andy, and Emily chatted to Bill Kispert, SVP & GM, Games & Digital Platforms at Universal Products & Experiences, and Marcus Holstrom, CEO The Gang, to unpick how to build successful Roblox games that grow huge brands.
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