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Episode 39: Omni-Channel Oh My! The must-have strategy per RNL's E-Expectations Trend Report
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Feeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to share practical tips based on the 2023 E-Expectations Trend Report.
The hosts answer:
- What information sources do students use?
- Do students really read email and brochures?
- Isn’t social media enough?
- What trends should our team prepare for?
For more:
Schedule a meeting with StudentBridge
Accelerate conversion with virtual video
2023 E-Expectations Trend Report
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Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
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