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Glenn Twiddle on "The Purple Cow" by Seth Godin
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Standing out in a crowded marketplace is an age-old problem that plagues service providers. In his book, "The Purple Cow", Seth Godin likens it to being part of a herd of brown cows, fighting the battle for attention in the sea of sameness.
His strategy for standing out? Become a Purple Cow through your marketing. This book was written in 2002, in a different media landscape, but its principles are still rock solid today.
Today, I’m joined by Glenn Twiddle, an entrepreneur and coach who built his business on the Purple Cow principles. He shares the insights he took away from the book, and how he still applies them today.
Three Things You’ll Learn In This Episode
How Glenn grew his business by borrowing a little paint from Purple Cows
You don’t have to be a Purple Cow yourself to benefit from the strategy. Glenn was able to leverage the authority, celebrity and credibility of people like Gary Vee and Richard Branson to increase his own, like the supporting act for a big band.
Purple Cow products vs Purple Cow marketing
Not everyone can build a purple cow product, but that doesn’t mean we can’t use purple cow marketing strategies. If you have a commodity product, the only way to stand out in the sea of sameness is to make it fun, outrageous and as different as possible.
Why the Purple Cow concept is so timeless and universal
As products change, we can use the same purple cow marketing skills to get the message read, heard and consumed by an audience in any medium we choose. This can be transferred from product to product and industry to industry.
Guest Bio
Glenn Twiddle is a real estate coach, speaker, marketing consultant and author of the bestselling book 'Punching Above Your Weight'. He has become synonymous with 'Out of the Box' marketing ideas for real estate. He teaches Real Estate Agents a step-by-step, fill in the blanks system for becoming the #1 Real Estate Agent in your area, in 3 years or less, no matter where you are starting right now.
Get Purple Cow: Transform Your Business by Being Remarkable here.
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