Paid Social 101 for Business - Social Media Club Detroit Podcast #SMCD

socialmediaclubdetroit

An Introduction to Paid Social Media Advertising Social Media has transformed the way we communicate with consumers. In the process social networks have amassed a large amount of data available to us as marketers. When used correctly this data opens the door to be smarter marketers. Customized messaging, retargeting, conversion tracking are all at our fingertips. Ditch the bullhorn and focus on presenting your message at the right time in front of the right person with Paid Social. This session will be an introduction to paid social, best practices, tools, and execution. Learn about creating custom audiences on Facebook, retargeting visitors to your website, and how to measure conversions.