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The Olympics: A Brand’s Golden Opportunity
Manage episode 431547194 series 2996722
Kandungan disediakan oleh Boston Consulting Group BCG. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Boston Consulting Group BCG atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In a world of microtargeted ads and niche audiences, sports remain one of the few remaining opportunities for brands to capture the attention of the masses. Dan Wald, global lead of BCG’s sports business, talks about how the Olympics works to stay relevant in a fragmented world. How can businesses and sports leagues incorporate this success into their current strategies?
Learn More:
Dan Wald: https://on.bcg.com/4dfqw1g
Marketing and Sales: https://on.bcg.com/46jJ7Hx
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